TRL (South East Asia) Sdn Bhd, A Successful Regional Durian Player in Malaysia
With a legacy spanning over a decade, TRL (Southeast Asia) Sdn Bhd, stands as a stalwart in the durian industry, under the stewardship of its founder and managing director, Mr Nicholas. In this exclusive interview, Mr Nicholas sheds light on TRL's core business activities, product offerings, challenges faced, and the company's aspirations in participating in Food and Drinks Malaysia by SIAL 2024.
Durian Delights and Beyond
TRL, prides itself on an extensive range of durian products tailored to cater to diverse consumer preferences. From fresh durians to frozen whole durians, pulp, and paste, to delectable treats like durian cheesecake, mooncake, and mochi, TRL ensures a tantalizing experience for durian enthusiasts worldwide.
Navigating Challenges and Setting Standards
“In its growing stages, TRL encountered its fair share of challenges typical to any burgeoning enterprise. However, its unwavering commitment to quality, innovation, and forging enduring relationships propelled it forward. TRL's unique proposition - a sincere dedication to fostering long-term partnerships with both suppliers and clients, ensuring a steady supply of premium durian products year-round,” Mr Nicholas emphasized.
Embracing Innovation and Achieving Milestones
TRL's journey is punctuated with significant milestones, including the acquisition of thousands of durian trees across its farms and strategic partnerships in Malaysia and abroad. Notably, in 2022, TRL relocated its headquarters to Bangi, marking a substantial investment towards its growth trajectory.
Looking Ahead
Participation in Food and Drinks Malaysia by SIAL 2024 marks a significant milestone for TRL. With aspirations to increase its local visibility within the food industry, TRL is poised to leverage this platform to introduce its brand to a wider audience and foster new connections within the local and international market segments.
A Feast of Opportunities
“TRL eagerly anticipates the networking opportunities presented by the event, poised to exchange ideas, forge new partnerships, and explore avenues for collaboration. With special promotions and surprises in store for attendees, TRL aims to captivate the interest of both local food service industry players and international buyers alike,” shared Mr Adrian Yoong Chun Fah, the Sales Director of TRL.
Charting the Course
Drawing from past successes in overseas trade expos, TRL remains steadfast in its belief that authenticity and integrity pave the path to enduring success in business. With Food and Drinks Malaysia by SIAL 2024 on the horizon, TRL is primed to embark on a new chapter of growth and exploration in the dynamic landscape of the F&B industry.
